We can offer a bespoke and knowledgeable presence in the UK, without costly overheads that allows for a day-to-day presence in the market with regular communication with the trade partners to create availability and awareness of your product.
With a presence on the ground we are quick to spot opportunities and to brief you on issues which might affect your business. Working with you and for you we can seize upon opportunities and gain you ground in the marketplace. As an extension to your business we are your eyes, ears and brain in the UK market – not just your voice.
Our representation services offer a full and proactive account management service at an affordable cost.
Sales & Marketing Activities
We can develop a strategic plan for your hotel, attraction or destination. From our base in the UK we can reach trade and consumers in the UK & Europe. We can create effective partnership marketing campaigns with tour operators that are strategically aligned with your long term goals, as well as short term targets. Whether you are looking for help to launch a new product and concept or just want to grow an existing one, we can provide that opportunity.
Contracting and Negotiations with Trade Partners
We will engage with travel buyers to position you at the front of a busy and crowded marketplace. Working with you to implement a pricing model and product differentiation we will negotiate on your behalf to ensure the correct rate positioning in order to maximise sales, yield the best possible return in terms of price and occupancy as well as secure market exposure a carefully structured activity plan.
Whether a new product concept, idea or destination to launch in market we can either help develop and launch in-market or, if a tour operator, find and secure that product or destination for you.
We can either work with your appointed PR team or help you develop a PR plan tailored to your wishes and budget through our affiliated agency.
New Business Opportunities
We already have the network of contacts that can get your hotel, attraction, destination or product in front of the right decision makers. We can help you find and build new connections.
Develop and Grow with Existing Business Partners
We will foster existing relationships and work with partners to keep you front and foremost in mind. Whether refreshing existing products, re-thinking and re-engineering products we will help you innovate and work to grow business from existing partners.
Market and Competitor Analysis
Analysis and tracking of sales trends in market and with the competition, helping to identify opportunities for new innovation or revenue generating ideas.
Brochure, Website and Copy Services
Ensure you have the correct voice and tone for the audience. Improve your positioning in front of the eyes of the end consumer.
We can initiate sales visits and provide front line sales staff with training based around your product, informing and inspiring travel partners to sell your product.
Structure Marketing Plans
We work with tour operators to stretch your budget further with co-op marketing activities that are qualified and structured to work well in front of the target audience ensuring the best return on your investment.
Arrange and Escort FAM Trips
We can assist with ad-hoc press, media or trade familiarisation visits.
Organise Sales Missions and Trips on Behalf of Clients
We can plan, structure and create itineraries for clients sales missions to the UK.
Some travel and tourism businesses will need and require a long term, structured and ongoing presences in market. Others simply have a one-off issue to be addressed or require help short term that does not require ongoing support. You might have seasonal demand for extra help and resource, a skill gap in your existing business or a short fall in-house. Whether the need is for strategic input into a planned approach, some consultancy support or a project based activity – we can help.
We have a network of experts who can be used to find a solution for your needs.
Voya offers a flexible service which can adapt to your needs and we would be happy to discuss your requirements.
Fresh ideas and new thinking might be what you need. Based on years of experience in the travel industry we would be happy to provide guidance and expert input into your business strategy. Unbiased advice – no hidden agenda, just candid and honest views with a tailor-made solution to deliver the results you desire.